We are the bridge between Thai pet food and the brands and buyers of China and Southeast Asia
We're Purrennial Pet, a Bangkok team with a sister company in China. On one side we know the Thai factories in person; on the other we know how brands and buyers in China and Southeast Asia shop. We carry products across, and we make the content that sells them.
Thai wet food & treatsFactories we know in personExport-ready, GACC includedBangkok × China, one teamData before contentAI content in days, not weeksCreators who actually sellEN / 中文 / ไทย
Thai wet food & treatsFactories we know in personExport-ready, GACC includedBangkok × China, one teamData before contentAI content in days, not weeksCreators who actually sellEN / 中文 / ไทย
WHAT WE DO FOR YOU
We find your product We open the market We make it sell
Whether you run a Thai factory looking for buyers, or a brand entering a new market, you work with one team from the first sample to the first sale.
We sign and pay as the buyer, then stand behind the order from sample to shipment.
Our Thai company contracts with the factory and with you. If anything goes wrong, you call us, not a middleman.
1
Define+
We agree the spec, the target market and the certifications you need
2
Match+
We shortlist factories we have vetted, by category and export registration
3
Verify+
We send samples, check certificates and visit the factory
4
Contract+
We sign back-to-back contracts and stand as your counterparty
5
Deliver+
We follow production, run quality checks and ship
Factories we know in personWet food, treats, freeze-dried, chews, dry food
Export paperwork handledGACC for China and other markets
One contract, one paymentThrough our Thai company
We negotiate in three languagesEnglish, Chinese, Thai
02 · Market entry
We have sold on both sides of the border
We take Southeast Asian brands into China, and Chinese brands into Southeast Asia.
We live between the two markets, so we can tell you what will land, what the rules are, and where to sell first.
1
Read the market+
We map the category, price bands and competitors for you
2
Clear the path+
We clear registration, labeling and import requirements
3
Choose the channel+
We pick where you sell first, and tell you why
4
Localize+
We localize your claims, packaging copy and content
5
Launch and iterate+
We launch with a 90-day plan and clear checkpoints
We know the Chinese platformsDouyin, Xiaohongshu and WeChat Channels
We are on the ground in BangkokA local team for Southeast Asia
We keep our own category mapsPet categories, structured and current
We localize in three languagesEnglish, Chinese, Thai
03 · Our content armNaria AI
We make content that sells, not content that just looks good
We start from your data, make the content with AI, and put creators who sell in front of it.
Naria AI is the team we built for this. Every decision starts from what your live-streams, comments, products and buyers are already telling us, not from guesswork.
We listen
→
We position
→
We produce
→
We convert
→
We learn and go again
1
Our digital tools
Before we make anything, we read what your market is already telling you. Our AI tools do the listening.
We analyze your live-streams: which moments, claims and prices drive orders
We mine comments and reviews, yours and your competitors'
We map products and buyers across Thailand, China and Southeast Asia
2
Our AIGC content
We make content with AI, so you no longer trade creativity for budget, or speed for quality.
We put your product in any setting or story, without a shoot
We make a whole set of angles for the budget of one traditional video
We go from brief to launch in days, in Thai, Chinese and English
3
Our creators, measured by sales
We turn the angles that work into creator briefs, and we only work with creators who have sold before.
We run short-video seeding and live-streams with cost-effective, proven creators
We cut the best creator moments into ads and highlight clips
We feed sales data back into the next round, and we can tie our fee to your results
We built this pipeline making films, series and brand campaigns. Now we run it for pet brands.
Every category Every life stage Every market
What we are working on
We name clients only where our agreements allow it
Selected work
MARKET ENTRY · BRAND STRATEGY
NIPRO: a Japanese medical group's pet care line, launching in China
Challenge
Medical-grade products, but no one in China knows the brand yet
Approach
One promise, three stages. Break through with a hero oral-care spray at category price, win the first real buyers and their profile; move into senior-pet health to build a premium position; then daily functional products for repeat purchase
Status
Stage 1 launch plan delivered, October 2026
TRADE AND SOURCING · SOCIAL
Reaching thousands of small Chinese pet brands through social media
Challenge
Small and mid-sized brands and platform sellers in China want Thai wet food, but have no way to find or vet factories
Approach
Our own Xiaohongshu, Douyin and WeChat Channels accounts explain Thai origins, ingredients and factories; inquiries flow to us and we pool demand toward qualified factories
Results
1–2 qualified business inquiries per video on average; ongoing
BRAND STRATEGY · AI CONTENT
Upgrading Thai consumer brands from product to content
Challenge
Local brands with good products, but positioning, product lines and content that have not kept up with how people buy today
Approach
Reposition from real buyer data, rebuild the product line, then an AI content engine and creators to carry the new story into Thai and overseas channels
Deliverables
Positioning, product architecture, content system, creator program
Pets are living longer, and they deserve care that keeps up. We believe pet nutrition should be as precise as it is loving: formulated for each stage of life, grounded in science, and guided by real feeding data. Every product we source, build or help grow serves one goal: more healthy years for pets, and more time with the people who love them
purr the sound of a content catperennial lasting year after year
Year 1
Kitten
Fast growth, with nutrition built for developing bodies and curious minds
Year 1Year 20
T
Tiffany Huang, Founder 8 years of B2B experience across big data, fintech and AI in China and Southeast Asia. Tiffany founded Purrennial Pet and Naria AI to bring a data-driven, science-first approach to how pets are fed, and to how pet brands grow
FOR BRANDS AND BUYERS
Tell us what you need
Sourcing Thai pet food, entering a new market or growing your brand: write to us and we will come back with a clear next step